Super Bowl Commercial

I watched 84 Lumber Super Bowl commercial-the Entire Journey. I chose to watch it because it was about immigration and how we should welcome more immigrants. Also, this message was conveyed in a touching way that caused me to agree more with the message.

The message that this commercial conveyed was both the US should welcome more immigrants, and you should buy lumber from 84 Lumber. The former message was implied and lightly said. It was implied because throughout the commercial you follow a mother and a girl that are traveling. After traveling for a long time, they reach a wall and the mother starts to cry and the girl gives her mother an American flag made out of fabrics that she found along their journey. Then they find a door and walk through it with smiles on their faces. Also it is somewhat direct because towards the end there is text that says “The will to succeed is always welcome here.” The second message is shown when there are people working with wood and later you see a wooden door. This is also shown when they show the symbol for the lumber company at the end of the video.

The elements of design they used to captured my interest was the variation of places they went and all the colors they see. Also the story of the girl and her mother was very interesting. Other elements that I later noticed was that in the scene with the wall the wall blocks out the sun and when they open the doors the sun shines down on the mother and the child. This subtly makes the wall seem worse and the door better. Another thing was that when the mother and child saw the door the door had high saturation. Also the mother and the child wore colorful clothes while the landscapes were less highly saturated. Also the usage of a mother and a child causes more people to feel sympathetic towards them. Another thing is the music it is soft and calm and at times is faster and makes you think of traveling. When they reach to wall the music also becomes slower and it seems more sad. There is also a rainbow of light that colors the mother while she is walking. The sound of the wind when they see the door and the absence of music make it more suspenseful.

All these components come together to make the video more touching and encourages you to sympathize with the mother and the child. It also makes you think that the lumber company was helping the mother and child that you begin to sympathize with.